I have decided to click on every ad I can. For years, I have dutifully tried not to click on ads because they pay for clicks. Recently, though, I accidentally clicked on some clickbait and was pissed off about it, so to make them pay for their crap, I started clicking on clickbait on purpose. (And quickly closing the window, so I wasn’t tempted to read their “story”)

Here’s the flip side to this: it made me realize that I could actually support people’s real efforts by doing the same thing in non-clickbait articles or sites. I will take the extra second to click on an ad in an article I like to support the writer or creator. Genius!